where luxury social media meets

social media strategy

social media management

content creation

branding

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social media strategy// social media management// content creation// branding//
social media strategy// social media management// content creation// branding//

welcome to the Sunday Social Collective

a luxury social media management and content creation agency that marries style with strategy

welcome to the Sunday Social Collective

a luxury social media management and content creation agency that marries style with strategy

the signature services

From social media strategies, management, content creation and branding, I offer a comprehensive service menu that caters to the unique requirements of modern luxury brands.

social media audit & strategy

social media management

content creation

branding

social media
audit & strategy

social media management

For brands that feel lost with their social media and want a tailored roadmap for success going forward, without fully outsourcing. 

branding

content creation

For brands that want a strategic and stylish social media presence and are ready to delegate the end-to-end operations of their profile management, so you can focus on what you do best. 

For brands that want premium, aesthetically-pleasing and on-brand content that engages their target audience and stops the scroll.

For brands who want a comprehensive stand-out and polished visual and verbal identity — whether you are an existing brand that needs a refresh or a new brand ready to craft their look.  

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meet the face behind sunday

Amelia Waters

As a Gen-Z digital native who lives and breathes social media, I bring a fresh, fun and trend-savvy perspective that knows exactly what works and what doesn’t.

Luxury social media marketing doesn’t have to be predictable, boring or outdated. I bridge the gap between timeless and refined elegance with the ever-evolving digital landscape, ensuring that high-end brands convey their personality online and authentically engage their community. 

 I know what it takes to inspire
and activate your target audience.

my approach

My approach is equal parts style and strategy, and my thoughtful social media campaigns are curated with your community in mind.

trusted by:

I appreciate that no two businesses are the same, which is why I offer bespoke and customisable packages for all of my clients.

When you work with me, you’re not just getting a social media manager - you’re getting a partner, a right-hand woman, a champion in your corner who’s just as invested in your brand’s success as you are. I would love to help you.

my promise to you

Santelle Naturopathy, social media editing

CF Atelier, social media audit and strategy

Everwell Pilates, social media management & event planning

Amelia audited our profiles, and within two weeks we had a completely new strategy for Tiktok and Instagram that was very extensive and thorough. Since implementing these suggestions, we're already seeing results. This ranges from more customer engagements, more people on our website, and actually sticking to a strategy that helps us reaching our target audience.

Amelia is an absolute joy to work with. Her passion, enthusiasm, and positive energy make a huge difference in our work dynamic. She approaches every project with creativity and a can-do attitude, always ready to collaborate and bring fresh ideas to the table. What truly sets her apart is her dedication, she’s always willing to go the extra mile, not just to get the job done but to do it exceptionally well.

Throughout our time working together, Amelia has gone above and beyond for my business. Whether it’s brainstorming ideas, editing, or experimenting with new styles, she’s been so dedicated to ensuring everything aligns perfectly with my brand, ideas, and vision. She consistently goes the extra mile, working behind the scenes to deliver results that are truly in tune with what I want to create.

UNYA, social media management

The Brand Mai, content creation

Dr NG Aesthetics, social media management

Amelia is super creative and delivered high quality videos for my brand, she paid attention to detail and I’m so excited to use the content which she created! Amelia delivers quality service — I would recommend Amelia to other brands for content videos & pictures!

Amelia started by carefully listening to my business aims and objectives, social media is not my forte so she offered me guidance in areas where i lacked knowledge and explained everything really well. I really couldn’t recommend Amelia and SSC more. Her personable approach but professional attitude is what really sets her aside and I’m really excited to continue seeing the positive effects this is having on my small business.

Amelia is a fantastic social media manager, creative, proactive, and always bringing fresh ideas. Her enthusiasm and dedication go beyond just getting the job done. She ensures excellence in everything she does. Supportive and reliable, she keeps things running smoothly, making her an invaluable part of our team!

Everwell Pilates, social media management & event planning

Amelia is an absolute joy to work with. Her passion, enthusiasm, and positive energy make a huge difference in our work dynamic. She approaches every project with creativity and a can-do attitude, always ready to collaborate and bring fresh ideas to the table. What truly sets her apart is her dedication, she’s always willing to go the extra mile, not just to get the job done but to do it exceptionally well.

Santelle Naturopathy, social media editing

Throughout our time working together, Amelia has gone above and beyond for my business. Whether it’s brainstorming ideas, editing, or experimenting with new styles, she’s been so dedicated to ensuring everything aligns perfectly with my brand, ideas, and vision. She consistently goes the extra mile, working behind the scenes to deliver results that are truly in tune with what I want to create.

CF Atelier, social media audit and strategy

Amelia audited our profiles, and within two weeks we had a completely new strategy for Tiktok and Instagram that was very extensive and thorough. Since implementing these suggestions, we're already seeing results. This ranges from more customer engagements, more people on our website, and actually sticking to a strategy that helps us reaching our target audience.

Dr NG Aesthetics, social media management

Amelia started by carefully listening to my business aims and objectives, social media is not my forte so she offered me guidance in areas where i lacked knowledge and explained everything really well. I really couldn’t recommend Amelia and SSC more. Her personable approach but professional attitude is what really sets her aside and I’m really excited to continue seeing the positive effects this is having on my small business.

The Brand Mai, content creation

Amelia is super creative and delivered high quality videos for my brand, she paid attention to detail and I’m so excited to use the content which she created! Amelia delivers quality service — I would recommend Amelia to other brands for content videos & pictures!

UNYA, social media management

Amelia is a fantastic social media manager, creative, proactive, and always bringing fresh ideas. Her enthusiasm and dedication go beyond just getting the job done. She ensures excellence in everything she does. Supportive and reliable, she keeps things running smoothly, making her an invaluable part of our team!

Everwell Pilates, pilates & wellness studio

Ahead of the launch of a London pilates studio, I delivered a bespoke marketing plan and arranged two launch events that brought together her local community and a curated list of wellness influencers, sponsored by some of the biggest brands in the wellness space. The results? 100k views in the first month of posting and a 26% engagement rate on Instagram.

social media management & event planning

Santelle naturopathy, women’s health naturopath

Grace came to me brimming with ideas and passion but no clear strategy and needing help shaping her high-volume content into something engaging and effective. After not seeing any conversion from her social media, she’s finally landing clients through her content and reclaiming hours of her time in the process. 

social media editing

CF Atelier, luxury jeweller

A luxury jeweller came to me ahead of their rebrand, looking to refine their online positioning and create distinct Instagram and TikTok strategies – all while staying hands-on with their socials. The results? A more elevated visual strategy, increased engagement and web traffic, and a brand presence that truly reflects their craftsmanship and luxury.

social media audit and strategy

Dr NG aesthetics, aesthetics clinician

As a full-time dentist and doctor, my client needed support growing her part-time aesthetics business. We focused on thought-leadership-style Reels around trending aesthetics topics to position her as a trusted expert. The results? More consistent bookings, a strong personal brand, and her time back to focus on what matters.

social media management

Montgomery House, luxury aparthotel

After delivering high-quality content for the brand, my client chose to fully outsource their socials, seeking expert-led content that reflected the luxury of their aparthotel. The results? A Instagram presence that showcases the property effortlessly – and no more stress about what to post or when.

social media management & content creation

some of my favourite projects

Everwell Pilates, pilates & wellness studio

Ahead of the launch of a London pilates studio, I delivered a bespoke marketing plan and arranged two launch events that brought together her local community and a curated list of wellness influencers, sponsored by some of the biggest brands in the wellness space. The results? 100k views in the first month of posting and a 26% engagement rate on Instagram.

social media management & event planning

Santelle naturopathy, women’s health naturopath

Grace came to me brimming with ideas and passion but no clear strategy and needing help shaping her high-volume content into something engaging and effective. After not seeing any conversion from her social media, she’s finally landing clients through her content and reclaiming hours of her time in the process. 

social media editing

CF Atelier, luxury jeweller

A luxury jeweller came to me ahead of their rebrand, looking to refine their online positioning and create distinct Instagram and TikTok strategies – all while staying hands-on with their socials. The results? A more elevated visual strategy, increased engagement and web traffic, and a brand presence that truly reflects their craftsmanship and luxury.

social media audit and strategy

Dr NG aesthetics, aesthetics clinician

As a full-time dentist and doctor, my client needed support growing her part-time aesthetics business. We focused on thought-leadership-style Reels around trending aesthetics topics to position her as a trusted expert. The results? More consistent bookings, a strong personal brand, and her time back to focus on what matters.

social media management

Montgomery House, luxury aparthotel

After delivering high-quality content for the brand, my client chose to fully outsource their socials, seeking expert-led content that reflected the luxury of their aparthotel. The results? A Instagram presence that showcases the property effortlessly – and no more stress about what to post or when.

social media management & content creation

I specialise in instagram and TikTok. Please note, Tiktok requires a lot of video content that you must be able to provide, unless you add content creation to your package.

what social media platforms do you specialise in?

I specialise in instagram and TikTok. Please note, Tiktok requires a lot of video content that you must be able to provide, unless you add content creation to your package.

what social media platforms do you specialise in?

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My clients are growing consumer brands and entrepreneurs that provide a product or service in the lifestyle, fitness, travel, hospitality, fashion, beauty and skincare space. However, I do not like to limit who I work with, so don’t be a stranger!

who do you work with?

My clients are growing consumer brands and entrepreneurs that provide a product or service in the lifestyle, fitness, travel, hospitality, fashion, beauty and skincare space. However, I do not like to limit who I work with, so don’t be a stranger!

who do you work with?

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London. however, i work remotely for all of my clients, meaning we can work together from anywhere in the world!

where are you based?

London. however, i work remotely for all of my clients, meaning we can work together from anywhere in the world!

where are you based?

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For social media management, i require an initial minimum 6-month agreement to give your social media time to show results (it can takes up to 6 months, sometimes longer, to see results). social media audit and strategy, branding, content creation and other additional services can be purchased as a one-off project or add-on.

how long do we work together?

For social media management, i require an initial minimum 6-month agreement to give your social media time to show results (it can take up to 6 months, sometimes longer, to see results). social media audit and strategy, branding, content creation and other additional services can be purchased as a one-off project or add-on.

how long do we work together?

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ready for stylish and strategic socials?

SUNDAY SOCIAL COLLECTIVE • SUNDAY SOCIAL COLLECTIVE • SUNDAY SOCIAL COLLECTIVE •
SUNDAY SOCIAL COLLECTIVE • SUNDAY SOCIAL COLLECTIVE •