the edit for all things social media, marketing and content creation.

Good Girl Snacks might just be the coolest brand ever. The Gen-Z female-founded pickle company that launched last year has taken social media by storm. The best friend duo have truly transformed ordinary pickles into viral sensations and a hot girl ‘must-have’. Thanks to their pre-launch strategy and social media marketing that thought outside of the box, they were able to generate hype around the brand before the product was even on the shelves — all for a low cost and without the need for paid advertising and marketing.

Founder-led content

The Gen-Z female-founded brand Good Girl Snacks, went viral with their product ‘hot girl pickles’ last year. The duo behind the brand regularly share BTS content about what it is like to be two young business owners and building a brand with your best friend. They tell their story and take their audience with them on their journey — something they have done since its inception.

Lifestyle content

There is only so much you can post about pickles. What Good Girl Snacks does to keep a steady stream of content is integrating pickles into a ‘hot girl’ lifestyle. They also share tons of recipes so their audience can see how their pickles can be enjoyed.

Creative content

Pickles aren’t the prettiest of foods, yet their Instagram feed is full of aesthetically-pleasing and fun images. They are super creative and think outside the box — which I’m obsessed with!

Community-building

With a smaller budget than big brands and knowing the power of community, Good Girl Snacks prioritises community events and experiences over influencer marketing. If you are a small or medium-sized business owner — think about how you can create memorable experiences with your most loyal customers.

Highlighting USP

You might be thinking: what is so special about pickles? Why them? Well, they tell us why… Not only is the packaging cute, but they also market  unusual flavours, but they also prioritise  sustainability and use organic good ingredients — incentivising customers to pick them over other brands in the supermarket.

Good Girl Snacks proves that you don’t need a massive budget to build a brand that people love — you just need a little creativity! By leaning into founder-led storytelling, lifestyle-driven content, and trends, they’ve managed to turn a simple snack into a must-have.