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Lemme deep-dive this real quick (sorry 😉 )… Love them or loath them, the Kardashians are marketing geniuses. Kourtney Kardashian’s brand makes wellness fun and supplements sexy. Lemme is a supplement brand launched in 2022 by Kourtney Kardashian. Unlike typical supplement brands that feel sterile and boring, Lemme makes wellness feel playful, fun approachable, and ‘for the girls’.

Here are the lessons you can learn from Lemme’s marketing strategy: 

Problem and solution content

The brand incorporates the name Lemme into its product names, making them memorable and directly addressing the problems of its target audience. Examples include Lemme Chill, Lemme Sleep, Lemme Glow, Lemme Tone, Lemme Smooth, Lemme Focus, and Lemme Debloat. This strategy not only enhances brand recognition but also helps consumers identify with the products and understand how Lemme provides a solution to their problems (e.g., feeling tired, anxious, or bloated). I love how they integrate “Lemme” into their storytelling and copywriting. “Lemme get real results” and “Lemme hear it” are perfect examples.

Instagrammable and fun packaging

I hate to say it, but in 2025, if you want your product to get noticed on social media, it needs to look good in a photo. Supplements aren’t typically ‘sexy’, but Lemme’s unique packaging ensures it stands out on the shelf among standard black-and-white supplement bottles.

A light-hearted and fun visual aesthetic

The brand positions itself as fun, witty, and ‘for the girls’, which is reflected in its creative imagery and engaging graphics. While their Instagram feed is all over the place, it certainly is visually entertaining.  This aesthetic carries over to their website, one of the best I’ve ever seen. It’s interactive, fun, and so addictive. Even if you’re not interested in Lemme products, I highly recommend subscribing to their email list – the email marketing is to die for! 

Founder-led content

Kourtney Kardashian has built a reputation as the wellness-obsessed Kardashian, regularly promoting her vegan lifestyle. Unlike some of her previous business ventures, Lemme aligns perfectly with her personal brand. She explains that, instead of taking 30 different supplements, she worked with a team of experts to formulate Lemme, simplifying the supplement routine for her audience.

Kourtney is all in on the brand. She stars in all their TikTok videos, shows up in Target stores with a bullhorn, and regularly duets or stitches customer videos about Lemme — a great example of interactive marketing. Their TikTok videos are humorous and dry, just like the eldest Kardashian sister. 

Community engagement 

Kourtney and the Lemme team take the time to actively engage with their community’s videos, comments and questions on TikTok. This is the best way to build a community in 2025 and develop rapport with your audience. People want to feel seen and heard by those that they spend their money with. Lemme is proof that wellness brands don’t have to be boring. By combining problem-solving content, a visually engaging aesthetic, and a highly involved founder, the brand has built a loyal following that extends beyond traditional supplement buyers. Their ability to connect with consumers through humour, relatability and interactive engagement makes them a standout in the space.