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What is UGC and why is it important?

UGC, or user-generated content, refers to content created and shared by customers (or ‘users’), rather than the business itself. It helps people recognise that  your brand or business is enjoyed by real people – building trust and credibility.

Encouraging customers to actively engage with your brand by sharing their experiences can showcase a diverse range of faces on your social media – providing essential social proof and authenticity.

Businesses that incorporate UGC into their social media strategy are more likely to be trusted by consumers. But don’t just take my word for it – there’s research to support it:

// 93% of marketers say that consumers trust content created by customers more than content created by brands.

// 85% of consumers find visual UGC more influential than brand photos or videos.

// 79% of people say UGC impacts their purchasing decisions.

How to use UGC?

When customers share UGC on their social media profiles, it will extend a brand’s reach and visibility to their networks.

Here’s how you can leverage it in your marketing strategy:

// Encourage customers to share their experiences

// Reward/incentivise customers for sharing

// Encourage reviews

// Consider influencer partnerships

// Incorporate EGC (employee-generated-content)

Sunday offers user-generated style content creation, which can either be purchased as a standalone service or as an add-on to any of the core services. Enquire today.